I love listening to business daily on BBC World service. Today Cindy Gallop was talking about how to rebrand yourself and how to gain a strong personal brand presence. She knows what she is talking about having years of experience in the field. I have been suggesting that astrologers need to manage the online image of astrology and not least themselves. I agree that we now have the ability to counteract, or at least put forward our views on of the amount of rubbish there is online about astrology - not to mention ourselves.
She recommends the use of Facebook to help you do business and to know what's going on. Be interesting and synergistic things happen. And be honest on your C.V. - it's too easy now to see who you really are!
Her talk is on the BBC site - her part starts at around 8 minutes in - until about 12:30. So a short but very interesting piece. One thing she says is needed is something I often help with. How to get your head around what you image and C.V. should be. Your horoscope is a great tool for this. If you are setting up a website for your business and haven't considered using a horoscope why not give it a try. I still offer a free half hour!
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